B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

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Customer Engagement and 5 Ways to Evaluate its Effectiveness

The need for a well thought out, multi-channel Customer Engagement is more important now than at any time in our marketing history. Why? Because there have never been so many channels in which it's...

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Setting Adjustments with iOS 7

Now that iOS 7 has been released there are several settings "tweaks" we suggest you make to ensure your privacy is in place and your battery has maximum efficiency. Start by adjusting privacy...

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Using Facebook Apps Strategically to Meet Your Business Objectives

Facebook Applications are unique, extended Facebook experiences you can add to your Facebook Page to offer your visitors tailored experiences. They let you do all sorts of things on your Facebook...

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10 Tips For Creating A Great Infographic.

As part of today's may forms of creating content, infographics have become an exciting way to share important information in bite-sized chunks. Sometimes an infographic goes viral, especially if care...

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Setting up Pinterest and using it to succeed

In 2012, Pinterest was the 4th largest traffic referrer for all U.S. websites. Generally Pinterest requires less effort than the other popular social networks. By spending 10 minutes a day pinning...

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8 Ways to Increase Followers on Pinterest

Pinterest has quickly become the new "Hot" Social Network. While the site has been live since 2010, the true excitement around Pinterest really didn’t begin until early this year and data has begun...

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Creating HTML emails and newsletters

Creating and designing HTML emails and newsletters can be quite a frustrating experience.  Perhaps the largest problem with HTML email design is the broad range of devices and software which render...


Can I create different MX records for email addresses for same domain?

QUESTION: Can I create different MX record entries for two different email addresses? For example, I can create one record for john@example.com and direct a different email mary@example.com to a...


Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.


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