March 18, 2021
By Artemus Bryant, Content Specialist
Today's buyers are busier and more informed than ever. Therefore, your marketing efforts and strategies must actively engage your prospects. Sales teams within B2B markets should nurture relationships with multiple stakeholders to drive conversions, which requires both the marketing and sales teams to work in alignment. The most effective way to navigate this field of ever-evolving trends and challenges is with a B2B digital agency's assistance.
Within the B2B buyer's journey, there are three distinct stages: awareness, consideration, and decision.
Each of the three stages is equally important and builds upon each other to form one harmonious path or journey. Content marketers should accurately align their content to these specific stages and the prospect's particular challenges within these stages.
There are suggested content types for each of the stages of the buyer’s journey, but different content types can be used across every stage; it's the substance that makes it work at each point. Content that speaks directly to a buyer’s pain points, while also educating, and empowering them, is a strategy for success. This keeps the content focused and affords nurturing effectiveness throughout the buyer’s journey.
An effective marketing plan centers around an effective marketing strategy and methodology. A B2B agency can increase a company’s conversions and revenue. A B2B agency that utilizes buyer personas, content marketing, contextual marketing, and inbound marketing strategies can provide a more focused approach to your marketing efforts.
In marketing, everything centers around content. Content marketing within a B2B agency is a strategic marketing, and business practice focused on creating and distributing valuable, relevant, and consistent content. These content offerings attract and retain a clearly-defined audience and ultimately drive profitable customer action.
Content marketing also delivers the message of your inbound marketing strategies. In a B2B growth agency, inbound marketing and content marketing focuses on three primary goals.
Your company requires both marketing strategies to ensure success, and a B2B Growth Agency is the best way to accomplish these goals consistently.
Take a look at the following B2B statistics and decide if your business has the right marketing plan in place to optimize your sales and marketing team's efforts.
The above stats indicate that a business has very little room for error in their marketing approach if they are to remain relevant and successful. There is also an emphasis on the importance of connecting and nurturing your prospect throughout their buyer's journey. A B2B growth agency is well adept with the buyer's journey stages and what offerings are best suited for each. Furthermore, this will shorten the time a prospect spends within each stage and expedites them to perform a customer action.
B2B Growth Agency Strategies and Methodologies
A B2B growth agency focuses on MQLs, SQLs, and conversions. Through contextual marketing, these connections are more personalized and based on the context of who the visitor is and what they are looking for. Furthermore, contextual marketing provides more precise and accurate targeting for each individual.
Through the Inbound Marketing Methodology, a B2B Growth Agency provides the ability to communicate with your prospects without the need to sell to them. The Inbound Methodology consists of three stages.
Utilizing a B2B Growth Agency improves the buyer's experience through empowerment, education, and individualized connections. This approach reduces the time a buyer spends on their buyer's journey and promotes increased ROI, customer satisfaction, and lead generation.
Protocol 80, 20 Buyer's Journey Statistics to Aid a Successful Marketing Strategy, 2020.
HubSpot, How to Create Content for Every Stage of the Buyer's Journey, 2020.
Demand Gen Report, The New Buyer's Journey, 2020.
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