SPARKS GROUP  I  RECRUITING

Qualified Employers
Generated for IT Recruiting

378

Qualified Employers Generated

3660

Increase in Search Ranking Positions Since 2018

28%

of Employers First Converted on Gated Content

THE CHALLENGE

Helping IT Recruitment grow

Recruiting can be a tough business because companies have to generate two groups of leads: employers and applicants.

While Sparks Group was working on their applicant goals internally, generating new employers was a bigger challenge. That’s why Ironpaper doubled down on conversion rate optimization strategies that would pull more qualified companies into the sales pipeline, while laying the foundation for an organic growth strategy that would expand their reach.

OUR B2B SERVICES

  • Content Strategy
  • Sales Development
  • Website Conversion
  • Lead Generation
We move fast to accelerate qualified lead acquisition, while, at the same time, improving the marketing foundation of our clients. Then we set monthly lead acquisition goals, build marketing assets, and create a data-based strategy.
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DATA-DRIVEN INSIGHTS & ACTIONS
Recruiting is tough because marketing must attract employers and applicants.

To scale up efforts on both sides, Ironpaper:

  • Created a unique, keyword-driven content strategy for each group
  • Developed sales enablement tools like email templates and video scripts to help reps close deals
  • Added website conversion points to increase lead generation

We are finishing up our first year with Ironpaper and are very satisfied with the results, thanks to double-digit growth in overall traffic, significant increases in the number of qualified leads, and much more!

Shawn C., Marketing Manager

How our methodology applies to our design approach

Communicate your value proposition and inspire buyers throughout their decision process.

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We created content offers to showcase our research findings and lorem ipsum dolor sit amet.

Through innovation and invention, our software individualizes work routines, consolidates workflows, and streamlines management controls to improve accountability, transparency, and eliminate costly and redundant manual processes.

"Ironpaper helped MyCheck build a solid foundation of qualified leads and grow our base of sales deals. They are smart, savvy, and very results-focused. Our relationship began as a website repositioning using Hubspot’s COS

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Notes

B2B Content Marketing Strategy

We create content that speaks directly to buyer needs and differentiates our clients in the market.

While Sparks Group was working on their applicant goals internally, generating new employers was a bigger challenge. That’s why Ironpaper doubled down on conversion rate optimization strategies that would pull more qualified companies into the sales pipeline, while laying the foundation for an organic growth strategy that would expand their reach.

more results

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Goddard Techologies

LIFE SCIENCES | TECHNOLOGY

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Shell Catalyst& Technologies

ABM CAMPAIGN

Ready to start your growth?

GET IN TOUCH

Ironpaper was founded in 2003 with these sort of unions in mind, whether between design and technology or between our clients and ourselves.

Call us: 212-993-7809

Tel 212-993-7809

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New York Agency
555 8th Avenue
15th Floor
New York, NY 10018
NYC office Google maps

Charlotte Agency
1415 South Church Street, Suite K-L
Charlotte, NC 28203
Charlotte office Google maps

Partner With Ironpaper

Make smarter, data-led choices and grow your B2B business boldly.

 

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